Social network aggregation is the process of collecting content from multiple social network services, such as Instagram, Facebook, Twitter, YouTube, etc. into one unified presentation. The task is often performed by a social network aggregator, which pulls together information into a single location, or helps a user consolidate multiple social networking profiles into one profile.
^ That’s the definition from Wikipedia – and boy are there a few out there now. All very expensive. I bet you they have some pretty heavy overhead costs too!
What we’ve done with Afterglow is let you pull in a bunch of your favourite social feeds into a single page. You can run multiple campaigns on each feed – such as a hashtag contest on Twitter, then an image contest on Instagram, and why not throw in your RSS feed from your blog posts and some Facebook engagements for good measure? I just added #hashtags for Instagram today, and tweaked the instant-loading nature of the homepage so it gives you a fast (better) example of real time updates, rather than having to wait 60 seconds for it to refresh. Turns out people don’t have that kind of attention span. Who would have thought? 🙂